But IKEA just one-upped the competition with the announcement of their 2015 catalogue aka 'bookbook' - a play on Apple's MacBook.
Article provided by wincreator.com
Source: http://www.dailymail.co.uk/travel/travel_news/article-2747974/Introducing-bookbook-comes-fully-charged-battery-life-eternal-IKEA-creates-hilarious-advert-new-catalogue-poking-fun-Apple-products.html
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