Apple's Senior Vice President of Design, Jony Ive, used an interview at ... and explaining why the design of Apple's own products is formulaic.
Source: http://betanews.com/2014/11/15/jony-ive-says-apples-doesnt-aim-to-make-money-hits-out-at-those-who-copy-designs/ and provided by entertainment-movie-news.com
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